According to UN projections, the world mpopulation could exceed 9 billion by 2050, with incomes growing even faster. To meet the increasing food demand, FAO projects that global agricultural production in 2050 should be 60% higher than in 2005/07, raising concerns about how this can be achieved sustainably. Namely today’s agriculture uses 70% of all fresh water withdrawals globally and the UN anticipates that 14% extra water will need to be withdrawn for agricultural purposes over the next 30 years.
Using technology to improve agricultural productivity and sustainability is catching a lot of investors’ attention because of the growing worldwide demand for food. The use of innovative solutions could help farmers and food companies to sustainably meet the significantly growing demand of food, preserving the soils and the ecosystems.
Improving operational efficiencies, simplifying the Supply Chain and introducing digital and mobile communications can support the development of an integrated sustainability model in agriculture. In concrete sustainable technology helps improving agriculatural operations and performances, for example providing solutions that allow to trace the products, farmers to constantly monitor soil conditions to optimize the use of water, nutrients and eventually offer healthier and more sustainable dairy products.
Enhanced productivity through a better use of resources translates into improved profitability, raising income and achieving sustainable agricultural development.
Furthermore, consumers are becoming more and more aware of the benefits related to a healthier diet, being more concerned about product ingredients and origin. Therefore, companies are investing in Sustainable technologies to come up with healthier food products, replacing unsafe compounds that could have been used along the food supply chain.