Thanks to continuous research and innovation, new disruptive technologies have become a very promising market but still need to express their full potential. Fostering new technologies and supporting the growth of early stage companies require a significant effort from public institutions, investors and entrepreneurs in order to overcome public skepticism and change their risk attitude and approach towards innovation. In this context, Intesa Sanpaolo has decided to foster research and investment in disruptive technologies by investing in new sectors/solutions and launching ad-hoc initiatives. In 2013, Intesa Sanpaolo, through its Venture Capital fund “Atlante Mezzogiorno”, invested in a construction materials company that was later recognized as one of the most innovative startups in the European Cleantech sector.
The company developed a plant that produces construction materials onsite, allowing saving raw materials, producing and mixing them with chemical kit and packing. In just six square meters. An entirely traced production from the raw material to the finished product. The company developed an innovative business model to sell the solution and fit customers need: this application has the potential to revolutionize the market and logistic of construction materials.
In February 2015, the plants sold from Personal Factory allowed an 800 tons of CO2 reduction. The solution is therefore a breakthrough in a consolidated industry, allowing:
- Significant cost saving due to zero need for stocking, a tailor-made solution and a large range of pre-designed materials
- A 6-18 months of payback period