The New Agriculture Revolution

Vodafone technologies

Nowadays, mobile devices and new telecommunications solutions can connect farmers to markets, finance and education, making it possible to monitor resources and track products. This enhance productivity while limiting the impacts in terms of increased water use and greenhouse gas emissions. Vodafone can offer its expertise as global network operator providing innovative services and solutions that focus on the development of Digital Services, Internet of Things Solutions and mobile analytics. In particular, Vodafone strongly believes in the role of mobile in driving efficiency and Sustainability in the food and agriculture value chain.

Solution description

Internet of Things Solutions can be implemented along the whole value chain for:

  • Environment monitoring through sensors (e.g. sensors deploy across operations to monitor water levels, soil condition, temperature, livestock status and plant yield in real time)
  • Tracking and monitoring of high value mobile assets and geolocation on farm vehicles
  • Ensuring that crops are planted at right depth/ distance apart and get the correct level of nutrition
  • Gathering data on livestock health, weight and feed wastage (e.g. Kennet solution: M2M sim and network connectivity establish contact between control center and feed machine), as well as on productivity and production results (e.g. level of milk produced by each cow)
  • Automated M2M control over energy use
  • Wireless connected M2M cameras for site monitoring
  • Monitoring of light and temperature levels in silo, pallets and shipping containers with an alert in case correct conditions are not respected anymore
  • Monitoring and keeping under the correct condition the place in which the products are stocked. In case of changing of temperature/ humidity values an alert is sent to the client


  • Assets use optimized thanks to weather and other environmental changes control (e.g. water use cut by 20%)
  • Costs cut (e.g. savings on fertilizer can be as much as €110 per hectare)
  • Feed mixes optimized for the best yield of milk and meat (e.g. milk production can increase of 1.75 kg per cow per day)
  • Cattle grazing pattern optimized through analysis on data gathered
  • Cut of methane emission (by as much as 20%)
  • Thefts reduction (in UK £400 million worth of farm equipment is stolen each year)